Reebok Classic will launch the latest evolution of the ZOKU RUNNER through the launch of the Reebok Classic ZOKU RUNNER x Freebandz, representing the first collaboration for this new sneaker style. Reebok Classic’s new contemporary silhouette, the ZOKU RUNNER first debuted on March 2 in London with a performance from Future at the famed Village […]

Paying homage to the upcoming global release of the Club C for SS17, Kendrick Lamar ‘Holds Court’ with Reebok Classic in a four-part video series shot by acclaimed director Nabil. As an artist who takes inspiration from his childhood ‘court,’ and who is universally recognized for using his music to inspire and empower youths, Kendrick […]

Today, Reebok Classic and music icon Kendrick Lamar continue to evolve their creative partnerships with the launch of the Reebok Classic x Kendrick Lamar Club C Capsule. For his first iteration of the historic Club C sneaker, Kendrick draws on his experiences from both past and present to add his unique style and message to […]

As a native of Harlem, New York, Teyana Taylor’s childhood, teen years, and adulthood have been shaped by her passion for sneakers. With Reebok Classic and the inimitable Question Mid silhouette, Teyana shows the world just how her palate for sneakers has evolved. Designed by Teyana, this all-red concoction of Allen Iverson’s iconic Question Mid […]

Reebok Classic is proud to announce the latest iteration of the esteemed Fury franchise with the launch of the white and black InstaPump Fury Overbranded. Including an abstracted, overblown black Reebok vector against a clean white upper, this unisex style has been a tour favorite of Future’s this summer and will be available to purchase […]

https://www.youtube.com/watch?v=lw-7dTkuf88&feature=youtu.be Following the launch of Reebok Classic’s Perfect Split photography campaign, in which globally acclaimed director Nabil captured Kendrick Lamar in a series of powerful and raw black-and-white as well as color images, Reebok and Kendrick Lamar return with a short film that explores Kendrick’s split personality and his interpretation of ‘classic.’ Shooting entirely on vintage […]

Reebok’s “Year of the Question,” celebrating the 20th anniversary of Allen Iverson’s landmark signature model, is showing no signs of slowing down yet, as another strong colorway hits the market in early July. Dubbed the Question Mid “Only The Strong Survive” in reference to Iverson’s lifelong mentality, the vibrant orange colorway of the Question Mid […]

Reebok Classic continues its collaboration with multi-platinum selling Top Dawg Entertainment artist Kendrick Lamar, launching his third capsule collection, which celebrates one of the brand’s most iconic sneakers, the Classic Leather. For his third capsule collection, Kendrick Lamar teamed up with designer Ian Paley (of Garbstore fame) to put their spin on the Classic Leather. […]