Black Eyed Peas star will.i.am has launched his own car company. Will designed a sports car made from Chrysler parts for Iamauto, which is based in his hometown, the troubled Boyle Heights neighborhood in East Los Angeles. He admits he’s trying to boost the area and give back something to locals now that he is a successful artist.
Will says now that he and his family are out of the ghetto, he wanted to go back to his ghetto and build a car company. “We all complain about underdeveloped communities, but who’s the developers in the first place? So I thought, ‘Shucks, I’m tired of complaining about the figures, why don’t I, you know, aim that finger to me and say hey, what are you doing to change the ghetto you’re from?'” Iamauto is due to launch later this year.
