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While on the American Music Awards red carpet, J. Cole opened up about his new single, “Miss America,” and the “responsibility” and “certain power” people in the industry have. The Virginia-bred rapper noted how he could’ve gone the conventional route in terms of a new music release, but opted to shift the culture a bit in favor of something more of depth. You know, the way people used to. Don’t worry, y’all, there are still plenty of stripper anthems to enjoy.

In the meantime, here’s J. Cole in his own words:

“We have like a responsibility and a certain power that comes with making the music and playing the music. And that comes with a responsibility to keep things fresh and not to fall into the mode of what’s traditional. I have singles that fall into that, but if I can use my power in some kind of way I’m gonna try to use it to shift culture just a little bit. And to me “Miss America” shifts things a little bit, it changes the conversation it takes it in a more aggressive direction, more raw, more social commentary. Any type of commentary is good compared to what a normal single is these days. That’s my aim is to shift culture slightly, change the conversation….nobody expects that for your first single.”

You can watch the interview over at Miss Info.


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J. Cole Talks Moving The Culture Forward With New Single  was originally published on