BlackBerry announced that they have hired Alicia Keys as “global creative director.” Alicia Keys says she’ll be working closely with BlackBerry and is “fascinated by technology,” her role is more similar to that of another celebrity: Will.i.am, who was named “Director of Creative Innovation” of Intel. Just weeks ago Alicia Keys called herself an “iPhone junky” — how the heart does wander.
Keys says she’ll be taking the BlackBerry to the Super Bowl and will use it to create a music video for every city she visits on her next tour.
Alicia Keys working for #Blackberry, but she used my iPhone cord when she came to the radio station….oh! lol
— IAmGWoods GlennWoods (@iamgwoods) January 30, 2013
