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#THECREEPER returns with new colors and men's sizes! #FENTYXPUMA

A photo posted by badgalriri (@badgalriri) on Nov 19, 2015 at 7:35am PST

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The pop princess is using her latest album as bait while she collects as many coins as possible. It’s been nearly a year since Rihanna announced the title of her new album R8…then, due to creative differences it became Anti.

Three singles later, we’re still waiting for a full album. The budding mogul just used her Instagram to give her nearly 30 million followers some updates, but it wasn’t news that we were expecting.

She shared a promo video for her new holiday collaboration with Stance Socks. RihRih is also the latest Creative Director of Puma and her last collection of ‘Fenty by Rihanna’ sneakers sold out in minutes. Just in time for the holidays, she posted new campaign photos with rapper Travis Scott.

The singer, who’s always been engaged with her fans, also teased the launch of a new website, ANTIdiaRy, which is apart of her multi-million dollar collaboration with Samsung who’s the sponsor of her forthcoming world tour.

Dearest Rih Rih, we love you and all but it’s officially Adele season! You’ve had us waiting long enough and now we’re in our feelings and Adele is the only cure. Enjoy making socks and shoes and let’s revisit your album when it gets warm.

#HOLIDAYcollection @stancemuse x BadGal comes out TODAYYYY!!!!!

A video posted by badgalriri (@badgalriri) on Nov 19, 2015 at 5:52am PST

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