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Kendrick & Rihanna strike cinematic gold in “Loyalty.”

Kendrick Lamar has been consistently bringing out the best videos in the game, and his latest collaboration with Rihanna is no exception. The clip, helmed by Dave Meyers & the little homies, is heavy on both dope cinematography and imagination. From the a lavish opening scene, in which King Kendrick sits surrounded by beautiful women, to Kendrick’s first choreographed fight scene, to the mafioso inspired conclusion, Loyalty is relentless.

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Kendrick Lamar featuring Rihanna ‘Loyalty’ Official Video  was originally published on

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