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VIA: National Press Club

Multi-platinum-selling artist and actor Chris “Ludacris” Bridges will make a call for individuals to take an active role in community philanthropy at a National Press Club luncheon today. The entertainer created the Atlanta-based Ludacris Foundation in 2001 to increase leadership through education, healthy lifestyles and community engagement. The luncheon precedes the Foundation’s annual Benefit Dinner, to be held for the first time in the nation’s capital on October 24 at the Ronald Reagan Building & International Trade Center.

Ludacris previewed the topic of his speech by saying, “In today’s world we have new issues and new challenges. The old way of looking at these issues and challenges have not rendered the outcomes we want. Logical thinking, while necessary is not sufficient – we need lateral thinking (thinking outside our current frame of reference). We need a new type of leadership.”

In December 2001, Ludacris founded the Ludacris Foundation, dedicated to advocating for youth and giving both time and money back to the community. Since its founding, the organization has donated more than $500,000 to support grassroots organizations that work to help the nation’s youth and has invested more than 3,500 hours in devoted service to young people around the country.