Grammy award-winning global superstar and style icon Doja Cat further ignites her role as Skechers Artist-in-Residence with the debut of her first footwear collaboration—Skechers x Doja Cat. Launched exclusively for a limited time at 9 AM PT/Noon ET today (September 21) on StockX, the Doja’Lite is an all-new style that fuses Doja’s modern fashion vision with the classic Skechers D’Lites heritage sneaker from the early 2000s that defined a footwear generation. Doja Cat drove the product design process and dreamed up the avant-garde campaign creative—a play on sound and texture from pure white to destructive dark tones.
“It feels really cool to be able to create my own shoe with Skechers. To design something inspired by the iconic sneaker my peers wore back in the day—Britney Spears and Christina Aguilera—I feel like I am a part of history,” said Doja Cat, who begins her Scarlet tour on October 31.
The StockX drop includes limited quantities of both the black and white pairs in women’s sizing, which will be available while supplies last. StockX’s physical stores will feature displays designed to celebrate the partnership and build excitement around the highly-anticipated September 22 release of Doja Cat’s new album, Scarlet.
“As the marketplace for current culture, StockX is committed to providing access to of-the-moment products, artists, and trends,” said Deena Bahri, CMO at StockX. “Today’s consumer continues to lean into the nostalgia trend and we couldn’t be more excited to partner with Skechers—a brand with a rich history of conversation-driving collaborations—to help release a product that not only draws inspiration from the recently revived Y2K aesthetic, but also pulls at the heartstrings of those of us who grew up wearing the Skechers D’Lites® of the early aughts.”
“Doja Cat is a fashion icon and the perfect visionary to reimagine one of our most iconic Skechers styles in a way that is both unique and forward-thinking,” said Michael Greenberg, president of Skechers. “Doja Cat generates headlines and buzz through everything she does, so the excitement surrounding the Doja’Lite styles presents an opportunity to introduce a remix of Skechers heritage sneaker designs to audiences globally.”
Doja’Lite sneakers blend aspects of the heritage Skechers D’Lites upper on a rugged modern bottom with quality materials and colors selected by Doja Cat. Styles in the capsule offer unique details like translucent pearlized or marbleized metallic lugged outsoles, premium leathers including snake-embossed patent or genuine suede.
Following the exclusive StockX drop today, more colorways across three distinct styles will arrive for the global product and campaign release on September 28 including a patent black, off-white and lavender, an all-white, and olive green. The full Skechers x Doja Cat collection will be available at skechers.com/doja-cat and in select Skechers retail stores, plus specialty stores worldwide. Check out some photos of the exclusive collection below!
Get Into It: StockX Partners With Doja Cat & Skechers To Pre-Release New Doja’Lite Sneakers was originally published on globalgrind.com
1.Source:StockX / Skechers
2.Source:StockX / Skechers
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8.Source:StockX / Skechers
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