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The commercial for Beyonce’s “Heat” perfume was apparently a bit too hot for authorities in the United Kingdom.

The Advertising Standards Authority claimed that the ad was too racy to be shown during the daytime.

They issued the following statement:

Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children. We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.

The commercial in question:

Is this ad too sexually provocative? Should it only be shown during the evening? Let us know in the comments!


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