Lil Wayne now has all of his Martians “doing the Dew” and Nicki Minaj has recently joined a long list of rappers who have stacked endorsement money from soda companies. Her contract with Pepsi will keep her in wall-to-wall pink fluffy things and metal dinosaurs for the foreseeable future. And Weezy can add the soda pitchman notch (he’s already nailed Gatorade) to his belt of capitalist conquests.
But rappers have had a relationship with soft drink companies going all the way back to 1986 when Kurtis Blow shilled for Sprite. Believe it or not, rappers have been going “pop” for longer than you might know.
Kurtis Blow, Sprite (1986)
Heavy D, Sprite (1990)
Kid-N-Play, Sprite, (1991)
MC Hammer, Pepsi (1991)
Pete Rock And CL Smooth/ Grand Puba, Sprite (1994)
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A Tribe Called Quest, Sprite (1994)
KRS One vs MC Shan, Sprite (1995)
Nas and AZ, Sprite (1997)
Afrika Bambataa, Fat Joe, Goodie Mob, Common and Mack 10, Sprite (1998)
LL Cool J, Coke (1998)
5 Deadly Women f/ Kool Keith vs Mia X, Amil, Lady of Rage, Roxanne Shanteand Bahamadia, Sprite, (1999)
Busta Rhymes, Mountain Dew (1999)
Mos Def, Pharoahe Monch and Beanie Sigel, Sprite (2000)
If you can find this banned commercial ANYwhere please let us know. Is There A Sprite Curse?
Ludacris, Pepsi (2002)
Kanye West, Pepsi (2005)
Dr. Dre, Dr. Pepper (2009)
Drake, Sprite (2010)
Snoop, Pepsi Max (2010)
Jay Electronica, Mountain Dew Code Red (2010)
Lil Wayne, Mountain Dew, (2012)
And just because I can (get it, can? fine…whatever) I’m throwing in this Masta Ace record from Long Hot Summer, “Soda & Pop” for your listening pleasure.
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Pop Life: A Brief History Of Rappers And Soda [VIDEO] was originally published on theurbandaily.com
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