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Plus-size women spend over $17.5 billion in clothing a year and the number is growing exponentially. Rachel Roy is embracing the trend (and the profit) and launching Rachel Roy Curvy. The collection is vibrant and colorful with stylish silhouettes and cool prints.

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It’s refreshing to see a designer striving to not only be inclusive of all sizes, but also make sure that it’s fashionable. The line is available in 14W to 24W.

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Rachel Roy Recognizes That Curvy Is In  was originally published on hellobeautiful.com