Offset Steps Into Vulnerability & Authenticity on New Album
Offset Steps Into Vulnerability & Authenticity on New Album
In a recent interview on Hot 107.9, Offset offered fans a raw glimpse into his artistic evolution and personal growth. The rapper, now 17 years deep into his career, reflected on his journey from street life to stardom and his latest creative chapter with his new album, Kiari.
The Man Behind the Music
Offset drew clear distinctions between his public personas. “Kiari’s just more… the artistic side of me,” he explained, describing his birth name as representing emotional vulnerability while “Offset is like stiff” but remains the businessman. This duality reflects an artist comfortable with showing different facets of his identity.
The rapper’s biggest challenge was “putting the street second to music.” Early in his career, he struggled to see music’s potential because “when you first start music, don’t nobody think it’s cool.” This resistance taught him consistency, a skill that now drives his artistic discipline.
Creative Process and New Directions
For Kiari, Offset took an unconventional approach, flying to the Dominican Republic for two weeks to “silence all the noise.” No Instagram, no apps – just pure creative focus. His favorite recording moment came while making “Professional,” where he simply had fun with the process, embodying the album’s authentic spirit.
The visual album concept emerged from his team’s innovative thinking. They shot 17 visualizers in just 20 hours, creating unique atmospheres for each track without traditional music videos. This ambitious approach demonstrates Offset’s commitment to complete artistic experiences.
Reinvention and Identity
Staying relevant after nearly two decades requires constant evolution. “I’m big on rebranding,” Offset emphasized, explaining how each project represents a new chapter. He deliberately avoids relying on the familiar “Migo flow,” instead forging his own identity.
“Everything’s about identity in the game,” he noted, recognizing that longevity comes from character development and entertaining audiences through different personas.
Personal Growth and Future Focus
The artist acknowledged his growth since his solo debut, Father of 4, describing the new album as a reminder of his authentic self. Success temporarily blinded him to his roots, but Kiari represents stepping back into vulnerability and realness.
Looking ahead, Offset keeps his personal life private while maintaining focus on his legacy for his children and fans. His advice to young artists remains simple yet profound: expect ups and downs, but always make it about the music.
