ATLANTA, GA – (July 14, 2010) – As his business presence in the world of entertainment continues to expand, DJ Khaled is proud to announce the latest addition to his We The Best Music Group imprint. Khaled, who pulls double duty as president of Def Jam South, has recruited Atlanta based singer Jarvis as the next star to emerge from the We The Best machine, and the label’s first R&B act.
While Jarvis is a newcomer to Khaled’s label, he will not be such a novelty to R&B fans. The 21-year-old, gifted with a voice rich and controlled beyond his years, was first introduced to the world six years ago with the release of his debut single “Radio.” Released on So So Def in 2004, the single not only grabbed the attention of fans, it also put the industry on notice of what mogul Jermaine Dupri had noticed: R&B’s next big star had been discovered. While music business politics have delayed Jarvis’s emergence into the public, he has used his journey, which also included a stint on Ludacris’s Disturbing Tha Peace imprint, to continue to hone his skills as he works to develop the next evolution of R&B classics.
For Khaled, the decision to sign Jarvis as his first R&B act, was an easy one. “I didn’t know who he was,” Khaled confesses. “I prayed for a Superstar and got exactly that in Jarvis. He just hasn’t had his chance yet. I heard some of his new records and it was so amazing. I heard the passion. He’s young, the girls love him, and I feel like under my brand, with his hit records, he’s about to explode.”
