Reebok, Allen Iverson and Jadakiss have had a long and colorful history together. In 2001, the three parties came together to shoot a game-changing commercial for Iverson’s Answer V sneaker launch. Shot entirely in black-and-white, Jadakiss penned an original song for the commercial, which showed Iverson displaying his basketball skills while Jadakiss rapped along in beat to Iverson’s performance, cementing Reebok as the first brand to truly fuse hip-hop with the sportswear industry.
The classic ad further emphasized Iverson’s place in hip-hop culture and has become one of the most iconic sneaker commercials ever, and also began a relationship between Reebok and Jadakiss that continues today with the all-new Question Mid “A5”.
To celebrate the 20th anniversary of the Question Mid this year, Reebok has created the new Question Mid “A5,” which is inspired by the OG Answer V sneaker, with a tumbled black leather and ballistic nylon upper accented by reflective silver piping and toe cap. Hits of translucent red adorn the sole as well as a distinctive red Question logo at the collar and “Y” and “O” on either heel which represent Jada’s hometown of Yonkers.
Reebok and Jadakiss, along with Cam’ron, celebrating the launch of the shoe with an All-Star event in Rucker Park last week.
The Reebok Question “A5” will be available for $139.99 on Friday, August 12th, at retailers including Reebok.com, Jimmy Jazz, Footaction, Finish Line and Champs.