Today, Converse debuts the most pinnacle piece to the story of Chuck – the “Forever Chuck” film. The film is the crescendo of Converse’s latest campaign – an homage to a new generation defining culture and style. In it, Director Karim Huu Do creates a visual collage of the dreams and desires that drive people who wear Chucks.
The talent featured share Converse’s brand values and span a range of genres, appeal, and notoriety. Those featured in the film include (in order of appearance) the likes of: Olly Alexander, Keith Ape, Millie Bobby Brown, Jordan Clarkson, Gucci Gang, Winnie Harlow, Lukas Ionesco, Last Night In Paris, Salem Mitchell, Sean Pablo, Marissa Seraphin, Yara Shahidi, Rejjie Snow, Vince Staples and Maisie Williams.