The plaintiffs are seeking $5 million in damages with one woman claiming she was forced to wear a wig after applying Optimum Amla Legend No-Mix, No-Lye Relaxer.

Popular natural hair company, Carol’s Daughter just received a miracle. After reports of bankruptcy, L’Oreal has acquired the once black-owned company. This is obviously great…

Hair is big business in Africa, and global brands are definitely starting to take notice. Despite limited financial resources, Reuters reports that Africans are spending an…

Beyonce stars in L’Oreal’s new commercial to promote their Infallible lip color products. Check out the clip here.