Running your OWN Network isn’t as easy as it looks. (pun intended).
Ever since end her talk show, Oprah has been faced with challenges to get build interest (and an audience) on her OWN Network. According to recent reports, her “O Magazine” has been suffering as well…From Ad Week
Since Oprah’s namesake show went off the air last September, her magazine’s newsstand sales have also faded from sight.
Brass at Hearst, which publishes the 2.4 million circulation O with Winfrey, had downplayed the impact of the show’s ending on the magazine, saying they expected fans to turn to it to get their Oprah fix.
Yet, O, The Oprah Magazine’s newsstand sales plunged 32 percent to 413,363 in the second half of last year (after an 8 percent falloff in the first half), according to just-released Audit Bureau of Circulations figures. By comparison, all measured consumer magazines’ single-copy sales dropped 10 percent.
