Over the years artists have strived to be signed by record labels, well that is not the case anymore. More artist have switched lanes from looking to be signed to major labels – to providing their own avenues and marketing their own music.
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We can contribute some of the latest changes to Chance The Rapper who is not signed to a label and has continually declined offers. The music industry has definitely made some changes as technology advances and digital media becomes the forefront for marketing.
