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The 2017-18 NBA season is coming to an end but NBA 2K getting folks ready for the next season already. Today the company announced the king has returned to cover NBA 2K19.  How could they have known? That is the question 2 Chainz, Rapsody and Jerreau ask as they break down the king’s ups and […]

#BirthdayBashATL2018 is right around the corner and REEC has some important Do’s & Don’ts from the event to ensure you have a great time. THE BIGGEST HIP HOP SHOW IN THE COUNTRY IS NOW SALE! CLICK HERE TO BUY TICKETS  Below is a list of Items that are Not Allowed in Cellairis Amphitheatre at Lakewood RELATED: Second Announcement: […]

Follow The Beat On Twitter: Master P helped pave the way for a lot of rappers today. He made it cool to also be an entrepreneur in the 90’s and used his brand to make millions outside of music. He’s responsible for bringing No Limit Records and his hometown New Orleans to the front of the […]

Today (June 4), led by Tim Cook, Apple held their annual WWDC event, and the focus was entirely on improving the performance of their products with iOS 12, watchOS 5, macOS Mojave and Apple TV. We break down the best highlights from the highlights from the event.  iOS 12 Apple’s software VP, Craig Federighi made it […]

Superfly is about to hit theaters in a couple of weeks (June 15) but Future and PARTYNEXTDOOR are ready to kick off the soundtrack right now. Featuring appearances from some of Superfly’s film cast, the visuals to “No Shame” find Future and PND lamping on top of an old school whip while we get a […]

Since its release Childish Gambino’s video for his hit record “This is America” has been the topic of many discussions and the subject of different analysis (some absolutely ridiculous) when it came to its meaning. It has even spawned recreations, some really bad see YouTuber Comedians Nicole Arbour’s awful mayonnaise infused version and some good […]

Rihanna doesn’t care how big your bankroll is. Apparently she left her latest love interest even though dude is financially set for life. According to a report by MediaTakeOut.com, the Bajan songstress has chucked the deuces to billionaire entrepreneur Hassan Jameel. The reason why you ask? That’s the was she just is. The gossip site claims that […]

Azealia Banks seems to have funk with someone at least once a week, this time turning her infamous barbs towards RuPaul. The Harlem rapper claims the drag and reality TV star’s album American was removed from Spotify thanks to her efforts. Banks took to Twitter to call out RuPaul allegedly taking elements of her song […]

Janet Jackson had a bit of a scare over the weekend regarding her 1-year-old son. The R&B singer and entertainer called the cops to perform a welfare check on her son, who was with her estranged husband and the child’s father, Wissam Al Mana. TMZ reports: Law enforcement sources tell us Janet made the call […]

J Prince is a certified triple OG and that was made evident over the weekend as it relates to the apparently now-defunct Pusha T and Drake beef. The Rap-A-Lot Records founder put in a call to Drizzy and told him not to respond further to his Virginia rival. With rumors on the Internet that Drake […]

Travis Scott‘s rap career and his baby mama may spark some envy, but his shoe deal may Trump both. The rapper’s got a shoe deal with Jordan Brand, and his Air Jordan IV Travis Scott drops next week.  The classic Air Jordan IV gets a University Blue, Black, Bleu Carolina and Noir colorway, which is a homage to Scott’s […]